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Active Adult Housing Market Find out what it will take to effectively transform the "Active Adult Housing Market" – perhaps even in name. Seismic change within a given industry is always accompanied by big new business opportunities. For example, the auto industry has shifted dramatically with the emergence of the female car buyer. Several concurrent trends powered this transformation: Increasing numbers of women in the workforce American families owning more than one car Changing demographics of the American household since 1970: Married families with children; down 40.1% Single person households up 49% Single Parent households up 124% Rise in dual-income families Those manufacturers and dealerships that got in earliest on this revolution have been capitalized notably. Those that have tried to follow in the tracks of their competitors have faced hardship. The Impact Presentations Group (IPG), a company of marketing experts with 25 years' experience in boomer market research, advises that the same type of reinvention is underway in the building/housing industry. Here the shift will occur with the burgeoning of a new market segment: the Active Adult homebuyer. There were always female car buyers, and there have always been plenty of mature adults buying homes. But here, again, demographic shifts have created a new urgency around enticing the mature market. These trends include: Extended longevity/ boom in the mature market with baby boomers' aging Baby Boomers redefining the 50+ market The reinvention of the retirement life stage and changing lifestyles in the second half of life Shifting demographics of wealth: nearly 80% of all US financial assets are held by 50+ adults Events of 9/11 refocusing the 50+ American mindset from outward/travel to inward/home IPG offers a "Maximizing the Opportunities Training Course" to familiarize corporate heads and marketers with the parameters of this shift and with ways of responding to it. The "New" Active Adult segment, they suggest, is a misnomer. Any up-and-coming generation is the "new" face of their age group, but baby boomers are expected to change everything about the markets that cater to them. The industry will need to find a new name for this large and fast-growing segment, as well as zooming in on what they want and how to provide it. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore →

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