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Survey Forecasts Active Boomer Retirement - Part 2 The annual Del Webb baby boomer survey has become something of an institution over the past nine years. Get updated on the highlights of the most recent, 2005 poll. For almost a decade now, the Del Webb (Pulte Homes) annual Baby Boomer Survey has won widespread attention from businesses and marketing professionals eager for a handle on baby boomer attitudes and the baby boomers' world. The company's 2005 survey, released in June, shows that baby boomers are still firmly committed to living vigorously no matter what their age. Not all baby boomers plan to move in retirement, the survey found, and younger baby boomers aged 41-49 have slightly different preferences and conceptions of retirement than older boomers in the 50-59 range. Of all boomers who plan to move, and who are interested in active adult communities after the age of 55, the most desired amenities appear to include full maintenance lawn care, walking trails, and access to swimming and water fitness programs. Education, social activities and security features are also important considerations for many. Quite a number of respondents also want more than one bedroom in order to entertain overnight guests or develop office space. Most plan to fully retire, but of those who intend to continue working, 24% will do so for their own enjoyment and 12% in order to stay active. The survey also encompasses questions about boomers' private and social lives, including questions on dating, friendships, lifestyle and technology. Younger, single baby boomers expressed openness to the idea of dating; 45% of single respondents aged 41-49 indicated either that they do date occasionally or would like to date. A full 31% of respondents in this age group are actively dating. Interestingly, in the 51-59 age group the proportion of occasional daters and would-be daters was higher, at 52%. The number of actively dating respondents in this age group, however, was only 14%. Extending the activity of socializing into the online world, the survey also asked respondents to describe their involvement with e-mail, blogging, chat rooms and other forms of online communication. Single, younger baby boomers are more likely to engage in social online behaviors including e-mailing, visiting chat rooms, internet dating and blogging. A remarkable 97% of respondents in the 41-49 age group use email, but older single respondents are not far behind in email use, at a rate of 94%. This year's survey was conducted among 1,802 adults aged 41-69 during a seven-day period in April, 2005. Its results further the already strong conviction that the baby boomers are going to radically transform retirement and senior living as we know it. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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