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College Towns Attract Seniors Consider the elements of college town living that make them attractive to seniors. As people retire in record numbers, many are finding college towns ideal places to begin a new and fulfilling post-working life. A look at this trend, and some of the notable factors likely driving it, might illuminate the all-important question of what seniors want. The atmosphere of college towns is extremely attractive to retirees. Not only are plenty of leisure and learning activities on offer – cultural and athletic events, lectures, and continuing education – but the vibes are young. For the up-and-coming portion of boomer retirees, in particular, surveys show that feeling young is the name of the game. By surrounding themselves with life and youth, seniors hope to push back their own slow-down. But, when the inevitable health complaints arise, it's also good to know that progressive medical care is readily available. This is another pull to college towns for a senior population. University medical centers are known for their top-notch facilities. Looking ahead to the possibility of declining health, many retiring seniors want to know they can receive excellent care without the inconvenience and stress of travelling far from home. As the trend of college-town retirement grows, so do its attractions. That's because colleges and universities are increasingly getting involved in developing retirement communities on or near their campuses. The extent of the involvement varies; some institutions only lease land to retirement communities, while others create entire communities for their own retired alumni – enticing spots that may incorporate gold courses, clubhouses, condos, detached homes and assisted living facilities.A number of existing retirement communities have also developed relationships with local educational institutions, allowing residents to take advantage of a stimulating environment for life-long learning and enjoy certain campus cultural, entertainment and sporting activities. This is particularly good news for aging persons with a deep commitment to staying intellectually, physically and socially engaged as the years go by. Not only businesses involved in the senior housing industry, but marketers serving all commercial interests, should study the college-town scenario quite closely. The lives of seniors in these communities are enriched by a wide range of activities and access to modern, well-equipped facilities. Tomorrow's seniors will demand nothing less than the best lifestyles on offer. It may even be best to conceptualize a target mature market as akin to collegiate consumers – and it's certainly preferable to calling them "old." Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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