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| Mature Market News - Thought Leaders and Noteworthy Events |
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How Health Professionals Can Get Attention Get some tips on how health professionals can attract mature market customers.A doctor, medical practice or hospital might be the perfect fit for members of the mature market, but how does word get out? Solutions to health care advertising are not different from any other type of mature market tactics. Paul Stevenson, a consultant at MedTactics in Arlington, Virginia, says the key message should be, "We (the professionals) are here to serve you." Any group seeking to impress baby boomers should emphasize this ethos of customer service so long practiced in retail business. The younger the medical professionals, the more obliging they should strive to be. To spread this message, there are several methods. Direct mail, if tasteful and respectful, is a solid way to do it. Lists of people in a certain region and age bracket are available for purchase; it's sometimes possible to narrow this down to newly moved-in residents. Make sure that anywhere your services are advertised or listed, there is included specific mention of 50+ patients. Let prospective patients know they're welcome and will be well catered for. Web marketing is also important to this group, as it is to younger patients. Sites aimed at drawing in seniors should be especially clear and easy to understand, with simple links to affiliated sites, hospitals or products. Succinctly point out you offer great service and expertise, and save the rest for the appointment. Another, hands-on way of getting patient contacts is to speak to clubs and civic organizations, many of which have a large 50+ contingent. Hospitals sometimes offer educational seminars, which are a good way to develop both a public face and personal interactions. Back To Mature Market News → Go To The GenerationTarget.com Mature Market Bookstore → |
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